Hello there.
Our name is at last and we are a full-service branding agency that works to deliver your vision into the hands of consumers.
Our mission is to use creative intelligence to build smarter, better brands with inspiring ideas and smart strategy. Design fueled with thought, innovation and purpose. We combine insight and execution with a passion for producing results. Welcome.
City Beautiful
Chicago’s natural beauty and iconic urban landscape inspire the annual Tulips on the Magnificent Mile Campaign, where activities, art and flowers converge to illuminate the vision set forth by 19th-century architect and urban planner Daniel Burnham. Click here to see more.
News From At Last
A lot of hard work really pays off.
For over 40 years, GD USA has sponsored
national design competitions that spotlight
areas of excellence and opportunity for creative professionals. We are proud to announce that two
of our client projects have been selected as winners
of The American Graphic Design Award; Pretty in Pearl and Think Creatively, Work Sustainably. We
are thrilled to announce that the winners will be published this winter in the GD USA Design
Annual. Stay tuned or check back on our
website for more information!
Five marketing solutions for troubled times.
We know that growing your business in a struggling economy
can be a challenge. The financial turmoil experienced across
the globe has the media in a frenzy, politicians pandering and
the entrepreneur panicking. We have decided that since most
of the recent news has gone from bad to worse, that we would
shed some light on the situation and offer solutions and advice
to help our clients during this time of need.
The common misconception is that one must cut marketing and
advertising budgets—or other “unnecessary” spending, to survive
an economic downturn. Taking the opposite approach can keep
you afloat. Marketing more aggressively during a downturn makes
perfect sense because new opportunities become available. Not
only are there better deals on ad space, there are also fewer
competing messages because your competitor has already
slashed their own budget. This gives you stronger brand-building
potential and establishes you in the market when the economy
gets back on track.
Here are 5 things to keep in mind and help you through to better times:
- When you have a great product/service that’s selling well—keep it that way. Avoid finding cheaper ways to produce because it will drive business away and your customers will notice the difference.
- Spend your marketing budget on items that target the needs of your customer, NOT the needs of the masses. The more you focus your marketing efforts around the customers buying your product/service,
the more you grow. - Take viral marketing seriously. Most people highly underestimate
how fast a message can spread. - Be sure to have permission from your customers BEFORE you
send mass email blasts. The more you spam them, the more likely
you will send them straight into the arms of a competitor. - Always keep your existing customers top of mind. Just because
they bought from you once, does not mean they’ll buy from
you again. A returning customer is often more valuable than
a new client.
We hope these tidbits will help you get through these troubled times,
and get you on the right track to a better, more profitable business.
Summer 2008 News
Everybody loves a holiday. The best holidays, of course, are the ones where we can enjoy a long weekend or a random day off from work in the middle of the week. But even if the post office isn’t closed and it doesn’t warrant a play day, holidays give us a reason to celebrate. Have you ever wondered why there are no official holidays in August? Our curiosity got the better of us, so we decided to look into the situation. Our search found that not only are there holidays in August, but there is one for every single day of the month! Given the nature of our business, we can all appreciate creativity no matter what form it takes, so put on your imagination hat and don’t forget your zucchinis!
August 1 is . . . . . Friendship Day and National Raspberry Cream Pie Day
August 2 is . . . . . National Ice Cream Sandwich Day
August 3 is . . . . . National Watermelon Day
August 4 is . . . . . Twins Day Festival
August 5 is . . . . . National Mustard Day
August 6 is . . . . . Wiggle Your Toes Day
August 7 is . . . . . Sea Serpent Day
August 8 is . . . . . Sneak Some Zucchini Onto Your Neighbor’s Porch Night
August 9 is . . . . . National Polka Festival
August 10 is . . . . Lazy Day
August 11 is . . . . Presidential Joke Day
August 12 is . . . . Middle Child’s Day
August 13 is . . . . Blame Someone Else Day
August 14 is . . . . National Creamsicle Day
August 15 is . . . . National Relaxation Day and National Failures Day
August 16 is . . . . Bratwurst Festival
August 17 is . . . . National Thriftshop Day
August 18 is . . . . Bad Poetry Day
August 19 is . . . . Potato Day
August 20 is . . . . National Radio Day
August 21 is . . . . National Spumoni Day
August 22 is . . . . Be An Angel Day
August 23 is . . . . National Spongecake Day
August 24 is . . . . Knife Day
August 25 is . . . . Kiss-And-Make-Up Day
August 26 is . . . . National Cherry Popsicle Day
August 27 is . . . . Petroleum Day
August 28 is . . . . World Sauntering Day
August 29 is . . . . More Herbs, Less Salt Day
August 30 is . . . . National Toasted Marshmallow Day
August 31 is . . . . National Trail Mix Day
Spring 2008 News
We've Moved- At Last!
The At Last team is very proud to announce that the much anticipated relocation to our new offices in the Fulton Market neighborhood of
Chicago is complete. We are surrounded by a diverse community
of fabulous art galleries, fashionable boutiques, innovative eateries,
and who could forget the truckloads of meat and produce arriving
daily to supply the city's restaurants. We are very excited to meet our
new neighbors, so stay tuned for information about our house warming
party on the roof top deck. Drop by and see us sometime, or if you
know someone who is looking to rent our super cool first floor
commercial space, give us a call!
