Survive, Thrive. CTI Paper USA

While clever marketing and creative concepts can seem like a life-or-death issue, the easiest way
to resurrect a brand’s identity is through effective collaboration between the client, agency and printer.
For CTI Paper USA, we created a unique paper book targeting the entire creative industry by profiling
graphic designers and their real-life problems in order to show how paper can save the day with any
project. The Death of Your Creativity book was resurrected time and time again for supplementary
collateral from toe tags and tissues to the website and beyond. We enhanced the message from
every angle and had a lifetime of fun in the process.