Clear Choice. CTI Paper USA

Glama Natural is the world's first translucent paper of its kind to be FSC-certified. Our client
needed a way to creatively promote this amazing "green" feature while using the paper interactively, with an additional product in the company’s line inserted behind it. Our concept turned the popular eco-footprint theme into an eco-handprint, by showing a designer's hands leaving an impression in
the grass without making a permanent impact. On the reverse side of the 2nd page insert, we also delivered an ad that was artistic, fashionable and visually distinctive while designing a border to
show the paper in its natural way. Appearing in HOW and Graphic Design USA magazines, the
ads incorporated all of the environmental features and inspired the creative audience by showing
them how to go green with their head and their hands.