Golden. Girl. CTI Paper USA

We targeted CTI Paper USA’s clients in the luxury, jewelry, restaurant and realty industries with
a character unlike any other we’ve created: Aunt Pearl. Personality took center stage from our
original concept and photography, to creative storytelling and product interaction for this luxury
paper book, Pretty in Pearl. We utilized humor and an unforgettable persona to give the brand
a face, a name and an engaging platform with which to feature five paper lines. With supplementary postcards leading clearly defined marketing strategy to get the word out, this is no swan song for
Aunt Pearl. She’s just getting started.