Elegant Excursion. Hart Schaffner Marx®

Exclusive to Dillard's stores nationwide, we created this direct mail piece announcing the "Take an
Excursion in Cashmere" contest presented by Hart Schaffner Marx®. Dillard's menswear associates
had the opportunity to sell an unbelievably luxurious cashmere sportcoat and win the chance for a
trip to Italy. We used our original photograpy to highlight the look and feel of this elegant product and
relied on intelligent design to show the exceptional fabric details as well.