Brand Revolution. Hart Schaffner Marx®

In the fall of 2006, the new Hart Schaffner Marx® emerged with updated clothing features,
enhanced product-detail and four entirely new lines of lifestyle-driven sub brands. From the
inside out, we confronted the challenges of communicating the changes to employees, retailers, consumers and the industry with this cohesive brochure detailing the updated specifications by
giving each sub brand a unique image and identity.