Royal Flush. Hart Schaffner Marx®

We combined “scratch off” thrills and the poker world with men’s tailored fashion for the King
of Hart’s sales game, available exclusively at Dillard’s stores nationwide. Every Tailored Clothing
Associate received their own full deck of cards and each time they sold a Hart Schaffner Marx
suit, sportcoat or trouser they could scratch off a specified number of cards for their chance at
getting the best “hand” and earning the best prizes. Sales incentives are important motivators,
in this retail environment specifically, and King of Hart’s delivered a royal flush of sales for HSM.