Media Momentum. Hart Schaffner Marx®

In the fall of 2006, the new Hart Schaffner Marx® emerged from its 119-year old history with
a 'brand revolution’ led by our rebranding project. The changes included updated logo and
identity materials, enhanced product details and four new lines of lifestyle-driven sub brands
for men’s suits. We confronted the challenges of communicating the changes to the press,
retailers and the industry with this comprehensive media kit. By incorporating our original
photography, design and advertisements, we established a visually impressive kit to serve
as an extension of the newly updated brand.