Take Notice. Hart Schaffner Marx®

We helped Hart Schaffner Marx® respond to an increasingly competitive retail marketplace with
a full brand reinvention for the launch of four distinct clothing labels. We introduced the new era
of HSM before the product was even finished by creating a series of teaser advertisements with buzz-building taglines placed in fashion’s leading trade publications. We followed this up with
strong individual campaigns tailored to the theme of each new sub brand. Concluding with Chris
Isaak taking the stage, our ads built momentum and developed new elements of ‘American Cool’
while detailing the brand’s trademark craftsmanship.