Going Green. Komori

Companies around the world are quickly realizing that going “green” isn’t just a movement
anymore. It’s the key to our future. As in many industries, environmental solutions are quickly becoming a global priority in the print world. We helped our client Komori communicate their
corporate eco-initiatives at Drupa, the world’s largest printing exhibition, by creating a dynamic
visual reference guidebook. Printers and designers are a tough sell, so we focused on creating
an innovative book that combines insightful research with intelligent design to captivate this global audience. We developed the theme “Think Creatively, Work Sustainably” to cover every step of the lifecycle of a printed piece from concept to completion. Covering over fifty pages, the guidebook
is an educational tool with practical tips for how to be sustainable in print and design. We put environmental theory into practice and detailed important terms, tools, tips and testimonials
alongside the company’s products to show that going green means good business for
generations to come.