Delivering Goodness. New Dairy

A family-owned business dedicated to providing the best service and quality foods to the
Chicagoland area, New Dairy is an established leader in the food service industry. To set
them apart from their competition, we created a unique mark that represents a splash of
milk or butter. This symbolizes the way that New Dairy shapes their products and service
to fit the needs of their customers. The modern typeface chosen for New Dairy uses strokes
that mimic the form of the splash in the icon. Overall, the new logo presents an updated,
modern feel to the brand.