Insider Access. Hart Schaffner Marx®

For the launch of Precision Fit, a new custom order suit program for the Hartmarx brand Palm
Beach, our challenge was to deliver an informative video that brought the basic details of the
program to life. Using the renowned model of VH1’s music documentary series, we created a
playful and comprehensive training video called Behind the Suit. By chronicling the storied history
of men’s suits, we juxtaposed archival ad images with modern details about the custom order
program. We generated excitement and interest among retailers and consumers in this creatively
entertaining instructional video.