Memorable Presence. Hart Schaffner Marx®

Fall 2006 was an amazing time at Hart Schaffner Marx®. Four new clothing sub-brands were being launched and we were completing an identity upgrade with a modern rebranding project. During the image book photo shoot, we created this video to capture the exciting developments with the brand and communicate the essence of the clothes and the lifestyle that goes along with them. A suit gives
a man presence and our goal with this video was to establish an emotional connection for consumers and salesmen to convey the new presence of Hart Schaffner Marx.